The world's gold standard marketing textbook for MBA and management postgraduate courses globally.
This edition represents the most comprehensive study reference structured precisely for optimal learning and quick revision. Formatted for candidates seeking deep subject mastery and clarity.
The world's gold standard marketing textbook for MBA and management postgraduate courses globally.
Perfect for DAVV university college students preparing for semester exams, engineering/medical course works, and professional entry exams.
| ISBN / Catalog Code | 978-93-56063-44-1 |
| SKU / Item Code | VBS-MBA-PHIL |
| Publisher | Pearson Education |
| Edition | 2026 Latest Edition (Fully Revised) |
| Publication Date | 2024 Edition |
| Language | Bilingual (English & Hindi) |
| Binding Format | Paperback |
| Page Count | 830 Pages |
| Weight | 520g |
| Dimensions | 24 x 16 x 4 cm |
| Availability | Available (Only 30 left) |
Excellent paper print quality. The binding holds up well to folding and tagging with markers. Sourced directly from publishers in Bhanwarkuan. Highly recommended for students!