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Marketing Management - 16th Edition

By Philip Kotler

4.8 stars (980 customer reviews) | Google Verified Bookstore
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About this Book

The world's gold standard marketing textbook for MBA and management postgraduate courses globally.

Why Read This Book?

This edition represents the most comprehensive study reference structured precisely for optimal learning and quick revision. Formatted for candidates seeking deep subject mastery and clarity.

The world's gold standard marketing textbook for MBA and management postgraduate courses globally.

  • 100% genuine printed copy sourced directly from authorized publications.
  • Comprehensive syllabus coverage with topic-wise explanation chapters.
  • Includes previous years solved question papers and model mock tests.
  • High-quality binding and white paper format optimized for revision notes.

Who Should Buy This Book?

Perfect for DAVV university college students preparing for semester exams, engineering/medical course works, and professional entry exams.

Specifications

ISBN / Catalog Code978-93-56063-44-1
SKU / Item CodeVBS-MBA-PHIL
PublisherPearson Education
Edition2026 Latest Edition (Fully Revised)
Publication Date2024 Edition
LanguageBilingual (English & Hindi)
Binding FormatPaperback
Page Count830 Pages
Weight520g
Dimensions24 x 16 x 4 cm
AvailabilityAvailable (Only 30 left)

Frequently Bought Together

Marketing Management - 16th Edition

Marketing Management - 16th Edition

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Classmate Premium Notebooks (6-Pack, 172 Pages)

Classmate Premium Notebooks (6-Pack, 172 Pages)

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Customer Questions & Answers

Q: Is this edition updated for the upcoming 2026 exams?A: Yes, this is the latest 2026 revised edition containing the newly implemented syllabus changes and updated current affairs questions.
Q: Does it contain detailed explanations for the solved papers?A: Yes, step-by-step reasoning and conceptual hints are provided at the end of each question paper section.

Customer Ratings & Reviews

4.8
Based on 980 customer reviews
5 Stars
80%
4 Stars
15%
3 Stars
4%
2 Stars
1%
Amit M.Verified PurchaserJuly 08, 2026

Excellent paper print quality. The binding holds up well to folding and tagging with markers. Sourced directly from publishers in Bhanwarkuan. Highly recommended for students!

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Marketing Management - 16th Edition by Philip Kotler | Vidhya Book Store Indore